LinkedIn: Showcase Your Stand-Out Brand

The business arena of 2022 is radically different in many ways than 2009. At the center of the shift is the emergence of Social Media as a driving factor in how you and your company are found and how you gain access to emerging opportunities. For those responsible for sales and marketing, Social Media begins with LinkedIn. It’s no longer enough to have a company and personal profile. Those not optimizing LinkedIn find themselves becoming lost amid the 160 million+ profiles. Successful marketers develop a LinkedIn strategy for their on-line presence. They know how to target specific companies, identify decision makers and follow thought leaders. LinkedIn becomes their personal branding platform to be found by people of influence and buyers.

Attendees will learn over 20 of the latest insights and practical techniques to leverage their LinkedIn account to stand-out, be found and get engaged faster - to do what they most want to do in their roles as self-promoter, marketer or business development professional.

Speaker: Charles J. Timmins

Charley Timmins offers his clients a personal brand marketing process that uncovers what truly makes leaders unique, distinctive and worthy of the leadership opportunities they seek. His 25 years of service informs him that people of influence refer and select leaders based upon how they differentiate themselves from their competitors. A core element of his mission is to help those who are technically very good at what they do but struggle to tell their story clearly to those who need to know.

Timmins guides clients to discover what sets them apart and define the potential value they offer. His innovative brand marketing methods help increase his clients’ chances of positioning their distinctive difference to secure full-time roles, engagements and contracts with mission-driven organizations.