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  • Tuesday, April 12, 2022 10:17 AM | Jennifer Poff (Administrator)
      Anuja Miner
      Director of Strategic Sales
      Manufacturers Alliance

    In this week's member spotlight, we want to highlight Anuja Miner who joined Fridays@4 in August 2020 after losing her job during the pandemic. A University of Michigan graduate, Anuja has spent most of her career in association management serving in a variety of positions from membership to executive roles. All has turned out well for Anuja, after building her network in the last year she has recently landed a new role as director of strategic sales for the Manufacturers Alliance. Congrats, Anuja!

    We asked Anuja about her experience at Fridays@4 and asked her to share with others why she is member and how her membership has helped her. For Anuja, it all boils down to community and connection.

    Anuja joined Fridays@4 on the very first call in August 2020.  "I wasn’t sure if it would sustain itself since we only had 13 participants on that call. I thought it was a group that was specifically created for association professionals who had recently lost their jobs and Fridays@4 was a place for individuals to network" she shares. "However, it has become so much more than that."  Fridays@4 was co-founded by Shelly Trent and Paul Weintraub and has grown from those 13 participants to close to 400 members. The society has developed an impressive list of relevant and engaging speakers that attract over 30+ participants on weekly calls. "I truly look forward to attending and participating in the weekly calls and avoid scheduling anything that would conflict with the virtual meeting. It's become a community where individuals can speak freely, network, share ideas, engage others and seek answers to questions that impact them directly without any judgement from the group and the credit goes to the founding members" says Anuja. 

    Anuja has used the connections she has built in Fridays@4 to help her during her recent search. She reached out to Shelly Trent who has always been helpful in providing advice. Anuja believes that the best part about this group is the fact that "it all came together because Shelly and Paul saw a need to build a community where association leaders could come together and connect."

  • Tuesday, March 29, 2022 9:08 AM | Jennifer Poff (Administrator)

    The Fridays@4 Society ended last week restoring balance and health to lead us into the weekend and beyond. Melissa Curtin shared with attendees how to tap into the intelligence of our hearts to build resilience and provide coherence.

    She reminded us that often the stressors in our life are mostly of our own creation and that ultimately, we are responsible for our stress. Humans often focus on items that are in our past of how we could have done things differently. But those items are in the past and we need to be present in the here and now and focus on our future. Humans live in a chronic state of stress and COVID didn’t change that. It may have even exasperated it even more. And when stress sets in, we tend to turn to comfort first and not necessarily items that would help us regroup and refocus such as exercise, nutrition and proper breathing.

    The key to building a healthy life is understanding your body and understanding what stress does to it. The speaker equated stress to a rattlesnake bite and how you have limited time to get the antivenom after a bite. Our bodies when they feel stressed release cortisol and once released it can take 13 hours to get it out of the system, so we must react quickly to stressors and build resilience to fight the negative affects that can occur with stress. Resilience falls into four domains – physical, emotional, spiritual and mental. If you can balance these areas, you build coherence and maintain balance.

    The other piece to understand is how the heart is affected by stress. If the cortisol levels are released and we are feeling negative emotions, then we develop a cortical inhibition which causes fogginess in our brain and reduces our ability to function. If we experience good emotion, we develop cortical facilitation which allows us to think clearly, make better decisions and function at full capacity. The signals the heart sends to the brain allows the brain to determine what our overall emotion will be and if we can remember to breath and refocus, we can reverse or stop the negative effects of cortisol and become fully coherent. This is all explained more in a video from the HeartMath Institute on The Fascinating Relationship Between the Heart and Brain.

    Towards the end of the session we practiced the Inner-Ease™ Technique.  The first step is to acknowledge your feelings, then focus on heart-focused breathing imagining each breath allows you to feel inner-ease and then when things calm down acknowledge the commitment that you want to anchor. Attendees left the session feeling rejuvenated and ready to take on the weekend.

    If you would like to see the session, a recording can be found in the Fridays@4 event archives.

    Additional Resources related to this topic can be found on the HeartMath Institute website.

  • Thursday, March 24, 2022 3:58 PM | Jennifer Poff (Administrator)

    Tuesdays@2 kicked off on March 22nd with learning how to beat the bots in an age where a machine may be the first review of your resume. Approximately 40-50% of all businesses now use some form of an applicant tracking system (ATS) for resumes. The system relies heavily on matching key words between the job posting and the resumes received. It narrows down the candidates to approximately 25% before human review begins.

    What tips did our speaker, Shelly Trent, share with us to beat these bots?

    1. Simplify resume formatting and place jobs in chronological order. No headers, footers, tables or serif fonts. The ATS can’t read special formatting and your resume could be blocked.
    2. Watch out for misspellings and incorrect grammar. The one exception is if there is a misspelling or grammar mistake in the job posting you may want to recreate that since the system matches the job posting with the resume.
    3. Application required in addition to resume indicates there may be an ATS. Be sure to enter details into the application and clean up any transfer of information that auto populates into the application.
    4. Remove objective statements and replace with headlines. Tell the organization or recruiter what your value proposition is. Then highlight your accomplishments in the area where you share responsibilities. The more you can quantify about yourself, the more you will stand out.
    5. Language should match the posting. Most ATS reviews look for 85% of the wording that was used in the job posting. You will need to tailor your resume to each posting.
    6. Remove street address. You don’t want someone to be able to Google your address as they could make false judgements based on size of house and income.
    7. File name should include your name. When you save your resume file use your name in the file name. For example, JaneDoe-Resume-2022. Do the same for cover letters. Pay attention to file type as well. Some systems can’t read pdfs, so you may need to submit a .doc or .docx file.
    8. Use your network. Social media is king in today’s job search. For every 10 minutes you spend on your resume, spend 1 hour on LinkedIn. 73% of recruiters today have hired from social media and knowing someone within a company or has ties to the company may help you in the event you get blocked initially by the ATS.

    There is a tool that job seekers can use to determine how their resume matches up to the posting. is a site that allows you to scan your resume and the posting to see how the ATS might impact your chances. In addition, it also has tools for LinkedIn optimization, cover letter assistance and other job search resources.

    Here are some additional resources shared to help you craft that standout resume:

    10 Boilerplate Phrases that Kill Resumes
    Liz Ryan SFGATE

    Confessions of a Recruiting Director
    Brad Karsh

    A recording of the session will be posted soon along with other previous content can be found on the event archives page of the Fridays@4 website.

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